AFA Brightening Gel for Hyperpigmentation and Age
Frequently Asked Questions
Q: What is the AFA Brightening Gel?
A: The AFA Brightening Gel is designed for use on hyperpigmentation
and age spots. It uses the same effective acidic amino acids
that you find in the AFA home care formulations, but
we have added an ingredient (Asafetida) that has shown to
help in decreasing the visible signs photo-aging.
Q: What is Asafetida?
A: For years, this resin has been used in Chinese health remedies
and to beautify skin tone and help promote lightening of the
skin. Asafetida Extract exhibits strong in vitro anti-tyrosinase
activity, which reduces melanin production, resulting in an
even skin tone and minimizes skin discoloration.
Q: What are the benefits of the AFA Brightening Gel
A: You get all the benefits of the AFA gel:
Significant improvement in hyperpigmentation
Effective exfoliation with out the irritation
associated with other types of cosmeceuticals such as AHAs.
Greater moisture retention.
Asafetida has been shown to inhibit the precursory
step, tyrosinase activity, which is the initial conversion
step in the synthesis of melanin that presents as hyperpigmentation
and age spots.
Q: How does it work?
A: The AFAs break the bonds that hold skin cells together
and effectively exfoliating dead skin cells from the upper
layers of the epidermis. This helps to improve the appearance
of visible signs of photo/hyperpigmentation and age spots.
It also helps to restore transparency to dull, uneven skin
Asafetida has been shown to inhibit the precursory step, tyrosinase
activity, which is the initial conversion step in the synthesis
of melanin, that presents as hyper or photopigmentation
By putting these two ingredients together, they work synergistically
to target both the source and end result (visible effects)
of hyper/photopigmentation. We also feel AFA gel vehicle
may allow for deeper penetration of the ingredients to achieve
Q: How long will it take to see results?
A: You will get the immediate results of an overall brightening
of the skin tone. This is the same result you currently experience
from the AFAs. However, over time the age spots will
exfoliate off and reduce in appearance. The Asafetida will
also be present to help inhibit tyrosine activity. Remember,
some age spots may be too deep for the gel to reach and may
require more invasive treatment such as laser procedures to
Q: How often do I use the Gel?
A: The gel should be used once a day and can be used in addition
to the normal gels.
Q: Are there any precautions?
A: When dealing with photo-pigmentation on darker complexions,
or African-American, Asian, or Indian skin tones there are
a few additional considerations. During the course of treatment
of these skin types, a slight darkening of the more photo-pigmented
areas of the skin may sometimes be observed. This is not pigmentation,
but is merely the precedent to the exfoliation of these areas.
The Gel can be discontinued for the day or so that it takes
for these areas to exfoliate.
Discontinue the use of the gel 24 hours before and evening
of a Professional AFA in-office Peel.
We do not recommend applying other products over the Brightening
Advise your clients not to over use the gel. Overuse of the
gel can result in irritation to the affected areas. Never
allow your patients to pick or scratch off the hyperpigmented
spots. This can result in scarring.
Q: What size does the product come in?
A: The AFA Brightening Gel comes in a 1 oz glass bottle
with a pump. The gel also comes in an attractive box. The
product can be ordered with or without the box since some
countries that need to address language issues.
Q: How do I apply the gel?
A: The AFA Brightening gel should be gently applied
to clean, dry skin, using a circular motion, until completely
absorbed. Use enough to cover areas with darker pigmentation
and surrounding areas. The AFA Brightening Gel is a
concentrated formula, so use it sparingly. Apply to the face,
hands, or body.
Q: Does the AFA brightening Gel have Hydroquinone
A: No, The gel utilizes the AFAs and Asafetida extract.
Asafetida has been used for many years in Chinese health remedies
and also has been show to help minimize skin discoloration.
Q: Is a sunscreen needed?
A: Yes, the use of a sunscreen is needed. Sun exposure will
cause the age spots to return. Note, we recommend a non fragranced
sunscreen. Fragrances can cause irritation.
Q: What marketing materials will be available from exCel?
A: We will have the flier available for use at no charge.
A CD is also available with the art work of the flier for
those countries that choose to develop their own or edit the
flier in different languages.
Q: What is the Price of the Brightening Gel?
A: The Gel is priced to the distributor at $20.00. It would
retail to the end patient for between $80-$100.00 USD.
Q: Are there any trends with Facial Brighteners?
A: Yes, facial Brighteners are becoming one of the fastest-growing
product categories at prestige cosmetic counters around the
globe. As we age our skin becomes duller and it loses that
radiant glow we used to have when we were younger. No surgery
can bring back this glow. Thats why brighteners are
becoming so important.