||WHAT ARE AFAs
The real beauty of AFAs is the science behind them.
AFAs Amino Acid Based Skin Care
AFAs are based on the amino acids that are recognized as part of the
Natural Moisture Factors (NMF) of human skin. AFAs are a rapidly effective
antioxidant created by the dissolution and acidification of natural
acidic amino acids, the same acidic amino acids found in the skin.
The term AFA stands for Amino Acid Filaggrin-Based Antioxidants.
Filaggrin is a protein that occurs in the upper layer of the skin,
the epidermis. Filaggrin is metabolized in the epidermis into several
acidic amino acids and these amino acids are the primary agents responsible
for the skins ability to retain moisture. They are also the
same amino acids used to produce AFAs.
AFAs are potent, stable antioxidants and powerful exfoliants with
little to no irritation unlike AHAs, glycolic acids, or other alpha
hydroxy acids. They supplement the amino acids so vital to helping
the skin to retain more moisture. They are extremely effective against
aging skin and photopigmentation (sun damage).
The unique features of AFAs:
They promote greater moisture retention in human skin,
directly related to the Natural Moisture Factors (NMF)
The results of using AFAs are extraordinary:
They are potent stable antioxidants
They are extremely powerful exfoliants, resulting in
little to no irritation
Skin texture smoothes and softens
Our skin care products are specifically designed to address clients
with uneven skin texture, skin, aging skin, pigmentation irregularities,
enlarged pores, or clients who simply want a better product for their
skin. Also, clients with acne breakouts do particularly well with
our in-office Peels and products.
Improvements in pigmentation from sun damage are superior
to that seen with other previously available cosmeceuticals
Refinement in appearance of enlarged pores
Helps with acne breakouts
AFAs offer effective, fast results. Our AFA skin care line and easy-to-use
home use program provide you with a way to help your clients experience
dramatic improvements in the overall appearance of their skin.
exCel Cosmeceuticals Inc, provides you with as much information about
our skin care line to help you distribute our products successfully
in your country. We provide this so that you have confidence and the
product knowledge necessary to obtain your overall goals as a company.
The more your company understands, the easier it will be for you to
recommend the appropriate products.
With exCel we provide you with as much knowledge as possible. Knowledge
equals sales, which ultimately leads to success.